Topical SEO does not include keyword optimisation rather the sites are being optimised around topics. The optimisation steps can be perfectly organised so that the sites can be optimised. There are few people who are aware of this specific technicality, but still topical SEO has gained a greater popularity as it caters desirable results. Indexing and information retrieval are the two most useful aspects that can be boosted up to a great extent by means of topical SEO.
Relevancy in between different topics is found out and then they are linked together with each other so that the site can be optimised in the most efficient manner. Google can now easily determine relevancy in between different topics so that proper back-links can be developed. In this case, only popular topics are to be chosen that are already popular online so that optimisation can be easily done without greater efforts.
You can also look for keyword relevancy in between the available topics for getting more intense optimisation effects. Google trends can be checked so that the base keywords can be chosen for site optimisation. You should be highly concentrated towards topic research rather than keyword research and this active step is quite facilitating for upgrading the position of your site. Only links from trustworthy sites are being linked for enhancing the effectiveness of topical SEO.
Topical links have got a greater impact on topical SEO and those links can be established only on the basis of relevant topics. Therefore, you should make intricate topic-oriented research so that site-optimization can be done with ease and convenience. There are different ranking factors that should be considered in this regard and you should consider them for sure. In fact, the cost of site optimisation can be reduced to a great extent by means of choosing this kind of SEO strategy. Google ranking and link features should be integrated with each other for getting the right site-optimization.